We designed the brand identity for Netflix K-Content. Netflix K-Content is a social channel on
Netflix for fans of Korean content that aims to facilitate communication among viewers all over the world through a variety of content. Considering this open and inclusive vibe, we used the idea of ‘cultural square’ as a cornerstone for our Netflix K-Content branding.
The new brand identity primarily uses a ‘K’ as the key graphic element.
This motif maintains the distinctive structural form of ‘K’ while also transforming into various shapes, symbolizing the channel as a space encompassing multiple genres and fandoms.
The ‘K’ motif serves as a versatile and flexible device to empower the brand identity and can be utilized for Netflix K-Content’s diverse offerings.
CLIENT: NETFLIX
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IMAGE SOURCE: NETFLIX, NETFLIX KOREA
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MOTION GRAPHIC: Mudcake
